Mr. Kalif, we’re delighted to have you. Could you please tell us a bit about your professional journey? What inspired you to co-found ReasonLabs?
Before co-founding ReasonLabs, I spent years in the industry within RD roles, working to develop products and systems that protect people. I joined forces with Andrew Newman to build ReasonLabs on the common belief that every consumer deserves to benefit from enterprise-grade protection. Until that point, the best cybersecurity had always been saved for large companies because companies thought they suffered the more dangerous threat. We knew that to be false – malware doesn’t discriminate between large corporate networks and home users. This led us to create ReasonLabs and embark on the mission of protecting every home worldwide.
How does ReasonLabs stand out in the competitive cybersecurity market? What sets your products apart from others out there?
We are the only cybersecurity team that is providing families and individuals with next-gen cybersecurity and EDR technology. Our products are designed to enterprise standards and our team is led by some of the brightest minds in the industry.
What’s your strategy for steering ReasonLabs through the fast-evolving tech landscape? How do you make sure the company stays ahead of emerging threats and trends?
This is one of the main challenges that we face as new attack vectors emerge daily. Let’s take AI for example – with tools that utilize LLM models, image creation, and video creation that have appeared in the last couple of years, the landscape changes so fast and we need to make sure we develop solutions that can tackle those threats. We do this by looking at it from the customer’s perspective and prioritizing according to it.
Ultimately, our focus is on the new world – consumers have solid protection from malware that exists today, and there are lots of great solutions out there. But we put our focus on identity, AI, attack vectors that can lead to impersonation, and more. We try to think, what is the biggest concern today and what will be the biggest concern tomorrow?
In your opinion, what’s the biggest misconception people have about cybersecurity? How does ReasonLabs work to educate and raise awareness among its users?
I believe one of the biggest misconceptions about at-home cybersecurity is people think just because they have one antivirus product they are well protected.
In reality, people need to have multilayers of protection that serve different weak points. This includes an antivirus solution, but also a VPN for privacy protection, identity threat defense, parental controls, etc. One solution will not do enough in today’s digital-first world.
To Know More, Read Full Interview @ https://ai-techpark.com/aitech-interview-with-kobi-kalif/
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